Market Research

Shanghai Zhongri Electric Appliance Co.,Ltd is a China-Japan joint venture company specializing in the manufacturing of refrigerators & washing machines.

Zhongri were looking at New Zealand as a potential export market and required market information to determine the best entry method.

We provided Zhongri with the following market research services:

  • Market analysis, trends and potential

  • Distribution channel analysis and market segments.

  • Competitor analysis

  • Product testing

  • Price position analysis

  • Brand positioning strategies

  • Identified critical success factors.

 

 

 

 
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