Market Research

Shanghai Zhongri Electric Appliance Co.,Ltd is a China-Japan joint venture company specializing in the manufacturing of refrigerators & washing machines.

Zhongri were looking at New Zealand as a potential export market and required market information to determine the best entry method.

We provided Zhongri with the following market research services:

• Market analysis, trends and potential

• Distribution channel analysis and market segments.

• Competitor analysis

• Product testing

• Price position analysis

• Brand positioning strategies

• Identified critical success factors.